Thesis: The advertisement uses the rhetorical appeals of
ethos, pathos, and logos in order to convince women that using the product will
help them achieve physical perfection.
Ethos: The advertisement creates credibility for the product
by utilizing a picture of a woman whose physical appearance is highly desired.
The association of the product with the obvious beauty of the woman in the
picture convinces the reader that use of the product leads to a similar
appearance.
Pathos: The advertisement creates a strong desire in the
female reader to look as beautiful as the woman in the ad does. A female reader
would conclude that using the make up would allow her to look more like the
model and gain confidence in herself.
Logos: The advertisement causes the reader to believe that
this make up can create perfection. The statement “perfection has never been so
simple” persuades the reader to believe that beauty can be easily achieved by
using this product.
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