Several Advertisements

Thesis: In this advertisement, FedEx is using the idea that someone puts something in the mail while at the same time the receiver is already recieving the delivery, to say that their Express service is fast at delivering.

Thesis: Choco Milk is using the idea that all superheroes have secrets to persuade the audience that their chocolate milk is the secret causing the heroes to have super powers.

Thesis: Perfection Lemiere focuses on the phrase "perfection has never been so simple" and the image of a girl with flawless skin to suggest that her beauty and perfection simply come from the make up by Perfection Lumiere.

Rhetoric Advertisement

Thesis: The advertisement uses the rhetorical appeals of ethos, pathos, and logos in order to convince women that using the product will help them achieve physical perfection.

Ethos: The advertisement creates credibility for the product by utilizing a picture of a woman whose physical appearance is highly desired. The association of the product with the obvious beauty of the woman in the picture convinces the reader that use of the product leads to a similar appearance.

Pathos: The advertisement creates a strong desire in the female reader to look as beautiful as the woman in the ad does. A female reader would conclude that using the make up would allow her to look more like the model and gain confidence in herself.

Logos: The advertisement causes the reader to believe that this make up can create perfection. The statement “perfection has never been so simple” persuades the reader to believe that beauty can be easily achieved by using this product. 

Rhetoric

Everyday we come in contact with ads, flyers, commercials, and other forms of rhetoric that are ultimately trying to persuade us of something. I wake up and go down the hall to the elevator and see a poster on the wall that speaks of an upcoming concert. This poster is trying to persuade me and many others to purchase a ticket to go watch someone sing in a few weeks. Then I get on the elevator and see a flyer for club sports teams. This flyer mentions all the different teams available and the dates to sign up for all of hem. Once again, this flyer is a form of rhetoric that is trying to persuade everyone to become involved and sign up for a club sports team. On the way to class we also pass many flyers that are trying to persuade us to join the choir, study abroad, go to FCA, and many other events and activities. We also encounter other forms of rhetoric such as commercials on television. We are told how much car insurance can help us and how much better the spinning oral B toothbrush is. All of the commercials are specially created to appeal to us and cause us to feel the need to purchase the item. Commercials for movies are forms of rhetoric as they show how funny or romantic a new movie will be. This causes us to have a desire to see the rest of the movie. When driving, we pass many billboards that are forms of rhetoric. They show how delicious the burger at Wendy's is or all the nice cars at Toyota. We do not realize how everything is rhetoric all around us. Now everything is done in a way to persuade us to believe something or to want something. Rhetoric is an influential part of everything we do and see.